User Research & Planning

- Understand the client’s business, goals, and target audience.
- Conduct competitor analysis to identify trends and best practices.
- Define user personas and their needs to create a better experience.
- Plan the website structure (sitemap) and user journey.

Wireframing & Prototyping

- Create low-fidelity wireframes to map out the website’s layout.
- Develop interactive prototypes to visualize navigation and functionality.
- Test prototypes to identify any usability issues before final design.

UI Design

- Apply branding elements like colors, typography, and imagery.
- Design high-fidelity mockups for desktop and mobile versions.
- Ensure consistency in UI components for a seamless experience.
- Optimize design for accessibility and responsiveness.

UX Optimization

- Conduct usability testing to gather real user feedback.
- Analyze user interactions and identify pain points.
- Improve navigation, readability, and overall user experience.
- Ensure the design is intuitive and meets user expectations.

Handoff & Implementation Support

- Prepare design files and style guides for developers.
- Collaborate with developers to ensure accurate design implementation.
- Conduct final design QA to check for responsiveness and usability.
- Provide post-launch design support if needed.